To be able to track and measure results, you’ll need to make sure all your marketing initiatives and data are in one place. Make sure to create forms and link relevant channels in a single campaign and provide the necessary information (eg. actual spent, Facebook ad reach, website visits, number of event attendees).
With this quick summary of your marketing campaign performance, you are able to gauge the sales funnel efficiency, cost, and conversion rates with the following metrics:
Sum of MHub form views, website unique visits, Facebook campaign ad reach, event attendees, SMS blast sent, Email blast sent, Printed media calls, and Listing portal submissions (soon) in this campaign
Sum of MHub form submissions, Facebook form submissions, website integrated submissions, and Listing portal submissions in this campaign
(followed by the percentage of submissions / reach)
Sum of qualified leads from MHub form submissions, Facebook form submissions, and Listing portal submissions
(followed by the percentage of qualified leads / reach)
Sum of opportunities created from qualified leads of this campaign
(followed by the percentage of opportunities / reach)
Sum of deleted leads in this campaign
Sum of MHub form submissions, Facebook form submissions, and Listing portal submissions with the same mobile number in this campaign
Sum of unqualified leads in this campaign
- Cost per lead
Formulated from actual spent (Event, Facebook ad, Email & SMS blast, Website, and Listing portal) of this campaign / qualified leads
- Cost per booking
Formulated from actual spent (Event, Facebook ad, Email & SMS blast, Website, and Listing portal) of this campaign / reserved, booked, or won opportunities
Sum of event actual spent (Event, Facebook ad, Email & SMS blast, Website, and Listing portal) of this campaign
- Lead conversion
Formulated from qualified leads / reach x 100
- Booking conversion
Formulated from booked or won opportunities / qualified leads x 100
Performance metrics for the marketing campaign that is still ongoing will be refreshed daily at 12:00 am.
Why do Marketing Metrics matter?
The benefits of measuring the effectiveness of your campaign, include but are not limited to, you are able to:
- Know which channels provide the highest ROI
- Justify budget allocation and make the adjustments
- Have data to support your decision making
- Maximize lead and booking conversion
Get started by creating a campaign.